One of the biggest advantages of owning your own practice is the ability to build a business around the clients you enjoy working with most. While many massage therapists start by seeing a variety of clients, understanding who you serve best can help you create a more fulfilling and successful practice.
This worksheet will help you begin thinking about the types of clients you’d like to work with, the problems you want to help solve, and how your unique skills and personality can set you apart.
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